After over twenty years as a professional civil engineer building motorways, tunnels, concrete dams etc., for the likes of Balfour Beatty and George Wimpey, Nick Price was looking for a new challenge. Having had a brief spell acquiring and helping to run a shop-fitting business he was approached by a client who had just sold his chain of cafés and saw an opening in the market to supply fresh orange juice by way of a very innovative vending machine. The year was 2000 and OJ Fresh was born. Unfortunately the UK public could not quite get to grips with the idea of fresh juice being squeezed by a vending machine and so Nick changed his allegiance to the Zumex table top citrus juicers which he had long admired. Eighteen years later OJ Fresh is recognized as a leading player in the UK juicing industry, supplying juicing machines to squeeze, press and blend almost any type of fruit or vegetable. With access to most of the well-known commercial juice equipment manufacturers around the world OJ Fresh can source, supply and support this specialised equipment. Nick and his team are happy to advise on the type of machine best suited to each individual customer’s needs. Both long standing and new customers quite rightly expect personal service and attention to detail on a day to day basis – which kind of keeps them on their toes! Unsurprisingly OJ Fresh is a major importer of juicing oranges into the UK. Sourcing the best fruit 365 days of the year has been key to keeping customers happy and profitable. What could be better?